Netcentric is a leading provider of digital transformation and digital marketing solutions for some of the world’s most recognised brands, and a leading independent Adobe partner in Europe. Cognizant is one of the world’s leading professional services companies, transforming clients’ business, operating and technology models for the digital era. Headquartered in the U.S., Cognizant, a member of the NASDAQ-100, is ranked 205 on the Fortune 500. TH Global Capital advised Netcentric on the transaction.
Netcentric’s digital marketing teams in the United Kingdom, Netherlands, Switzerland and Germany, as well as regional delivery centers in Barcelona and Bucharest, will enhance Cognizant’s ability to deliver business critical digital experience solutions for clients in Europe and around the world. Approximately 380 digital marketing specialists from Netcentric will join the Cognizant Digital Business practice, which addresses clients’ needs to redefine business models, innovate products, deepen market intelligence and enhance digital experiences to drive growth and efficiencies in their businesses.
“The rapid growth of our business is driven by clients who understand that flourishing with the new digital economy requires merging marketing and digital concepts powered by more flexible IT that is delivered globally. By joining forces with Cognizant, we will be able to integrate marketing, technology, analytics and AI to help clients provide personalised experiences across multiple channels and enable their digital transformation.”, said Elian Kool, CEO, Netcentric.
Gajen Kandiah, President, Cognizant Digital Business said, “We are excited about the Netcentric acquisition as it underscores our commitment to our clients across Europe and enhances our portfolio of digital capabilities in the interactive and digital marketing space. It also further extends our Adobe Experience Cloud presence for the global brands we serve. We continue to expand on the digital marketing and experience skills our clients demand, and round out our ability to deliver these services to the market at scale.”