Headquartered in London, UK, and a strong presence in the US, Social Element operates on a global scale, with presence across 30 countries and 41 languages to cater to virtually all customer markets. The company leverages its deep expertise in Social Media Engagement, Strategy & Content, as well as its on-the-ground presence in the US and UK markets, to supercharge social media for Fortune 1000 customers with a global footprint.
With this acquisition, The MarketFully Group is ideally positioned to expand from multilingual web content into multilingual social content, setting a new benchmark for enhancing online discoverability in an AI-driven era. Social Element will strengthen its capabilities by leveraging MarketFully’s AI-powered multi-language marketing platform while continuing to scale its global social media services. Customers of Social Element will also benefit from additional efficiencies through The MarketFully Group’s advanced AI platform.
Tamara Littleton, Founder of Social Element, commented, “Social Element started off as an idea, backed by intention and ambition, to help brands authentically create and nurture communities across a budding social space, and now, more than two decades later, the agency I am so proud to have founded is helping global brands engage with millions of consumers across multiple social platforms. MarketFully shares in that very same mission, which is why I could not be more excited for us to join their fold.”
“Social Element fits into the MarketFully platform and its suite of offerings seamlessly, both in terms of extending multilingual content strategies to social channels but also toward utilizing AI to create better marketing outcomes for global social media, and now thanks to this acquisition, we’re able to offer global social media services that not only assist with improved global discoverability of online content but also strengthens brands’ global social communities” said Evan Kramer, CEO of The MarketFully Group.
Vivek Subramanyam, Founder & CEO of TH Global Capital, said, “We are thrilled to announce this milestone transaction, our 50th in the Digital Transformation space globally. This deal underscores our deep sector expertise and the strength of our advisory platform across international markets. Social Element is an outstanding company, and we wish the team continued success as they enter this next phase with MarketFully.”
Pablo Jorge, President at TH Global Capital, added, “Social Element represents the very best of global social media expertise, and we are proud to have supported them on this transformative milestone. Their deep capabilities in engagement, content, and community-building, paired with MarketFully’s AI-driven multilingual platform, create a powerful combination for global brands. This transaction further underscores TH Global Capital’s strong global advisory reach and our deep understanding of the digital and social media ecosystem.”
Aditya Heda, Vice President at TH Global Capital, commented, “We are pleased to have advised Social Element team on this significant milestone. They are one of the largest independent social media agencies in the UK with a remarkable list of clients. The synergies with MarketFully’s AI platform are immense and we are certain that together they will drive even better outcomes for their clients and scale much faster.”