Quarry is an award winning B2B demand marketing agency with a focus on delivering technology projects across the United States, Canada, and Europe. Established in 1973, today the company has more than 100 employees and is renowned for its digital services and extensive partnerships with leading Martech platforms including Marketo, Oracle Eloqua, Demandbase, 6 Sense, Uberflip amongst others.
RTC Partners is a growth-focused private equity fund dedicated to long-term value creation and specializes in building middle market growth platforms. This acquisition was part of four investments by RTC Partners into industry-leading, North America-based marketing and sales services firms including fama PR, Intelisent, MarketBridge and Quarry. Bringing these firms together will establish the foundation of an integrated and data-driven platform designed to drive value creation across a wide spectrum of client marketing and sales initiatives.
“We are very excited to welcome the talented team of Quarry to the RTC family,” said Tony Brindisi, RTC Managing Partner. “The Quarry team expands our geographic footprint in Canada and U.S. and deepens our offering of solutions, especially in the marketing technology services market. In joining the RTC team, Quarry clients have access to a larger portfolio of solution offerings which would add significant value to the overall deliverables.”
“RTC has been built by an extremely dedicated team, whose talents allow us to exceed our client’s expectations. RTC allows our team to continue to grow, and their culture of exceptional people is a great fit,” said Tony Mohr, Quarry CEO. “We are looking forward to growing the combined company and allowing our people to thrive and helping our clients expand with exceptional software.”
Vivek Subramanyam, Founder and CEO of TH Global Capital said “We are delighted to have closed this key transaction in the digital marketing space. The combination of Quarry and RTC underscores the increased demand from enterprise companies for full-service digital marketing solutions, with the B2B space now fully recognised as a distinct discipline. By combining Quarry’s creative, technology and operations expertise with the capabilities and scale of the newly combined platform, the Quarry team will continue their mission to be the best B2B marketing agency in the world. We are delighted with the outcome achieved for Quarry and RTC Partners and wish Tony, Richard, Mandey and Meredith, the very best on the next leg of their journey!”