S4G is headquartered in Spain and offers best-in-class Salesforce consulting services for companies across all industries. Founded in 2008, it was one of the first Salesforce Partners in EMEA and has worked with hundreds of companies over the years. In 2018, it was ranked as one of the Top 10 Global Salesforce Platinum Partners by customer rating, reflecting its focus on excellence, which is one of the company’s core values. Today the company has more than 150 employees spread across three offices and over 400 Salesforce certifications.
With the acquisition of S4G, McKinsey adds rapid Salesforce CRM implementation capabilities to the very best of strategy, design and analytical horsepower. S4G’s Salesforce CRM technology expertise, combined with McKinsey’s growth offerings, will enable companies to accelerate end-to-end growth transformations. “We are relentlessly focused on helping our clients achieve their growth aspirations,” said Greg Kelly, senior partner and global leader of McKinsey & Company’s Growth, Marketing & Sales Practice. “Our clients have told us they need greater support that extends through making their technology seamlessly support their growth efforts. With this acquisition, we are doing just that by bringing together world-class Salesforce experts, industry-leading technology, accelerators, and analytics to enable our clients to capture customer value and growth using real-time information. We are thrilled to welcome our S4G colleagues to the firm, and we look forward to the great work we will do together to better serve our clients.”
“McKinsey is the world’s leading impact partner for businesses looking to consistently delight customers and accelerate growth,” said Javier Heitz, CEO and founder of S4G. “They are distinctive in developing multiyear transformation strategies fused with design, analytics, and implementation capabilities as well as accelerating commercial performance. We are proud to be joining McKinsey to help clients shape the future of sales and marketing through rapid growth transformation strategies.” Alongside McKinsey’s strength in capability building, S4G brings a people-driven and client-centric culture that closely aligns with McKinsey’s.
Vivek Subramanyam, Founder and CEO of TH Global Capital said “We are thrilled to have closed this truly game changing transaction in the Salesforce ecosystem – our sixth Salesforce transaction. We are delighted with the outcome achieved for the company and excited about the possibilities ahead for S4G in combination with McKinsey”