TH Global Capital is thrilled to announce that it has acted as the exclusive financial advisor to Social Element, a UK based global social media agency, on its strategic sale to the US based MarketFully Group, backed by Lightview Capital.
With operations in 30 countries and 41 languages, Social Element supports global brands across social engagement, strategy, and content. The acquisition enables MarketFully to extend from multilingual web content into social content, while Social Element enhances its capabilities through MarketFully’s AI platform – driving stronger global reach and added client efficiencies.
Vivek Subramanyam, Founder & CEO of TH Global Capital, said, “We are delighted to announce this transaction in our home market, the UK. This marks our 50th Digital Transformation transaction globally. The transaction showcases our capabilities and vertical expertise in the digital and social media landscape and our leadership position in the UK. Social Element is an exceptional business, and we wish the team all the best in this strategic partnership with MarketFully.”
Pablo Jorge, CFA, President at TH Global Capital, added, “Social Element represents the very best of global social media expertise, and we are proud to have supported them on this transformative milestone. Their deep capabilities in engagement, content, and community-building, paired with MarketFully’s AI-driven multilingual platform, create a powerful combination for global brands. This transaction further underscores TH Global Capital’s strong global advisory reach and our deep understanding of the digital and social media ecosystem.”
Aditya Heda, Vice President at TH Global Capital, commented, “We are pleased to have advised Social Element team on this significant milestone. They are one of the largest independent social media agencies in the UK with a remarkable list of clients. The synergies with MarketFully’s AI platform are immense and we are certain that together they will drive even better outcomes for their clients and scale much faster.”
Find more about the transaction .