TH Global Capital is pleased to announce that it has acted as the exclusive financial advisor to Adsmurai, a leading technology and digital marketing company, on its minority investment from Seaya Andromeda, a leading private equity fund in Europe.
Headquartered in Spain, Adsmurai is a leading digital marketing technology company delivering AI- and data-driven solutions through its proprietary Adsmurai Marketing Platform. The platform centralises campaign, data, audience, and feed management, enabling brands and agencies to scale performance through automated, intelligent advertising strategies.
Seaya’s investment underscores strong confidence in Adsmurai’s technology and growth trajectory. The partnership will accelerate international expansion, enhance leadership in AI-driven marketing, and support continued product innovation. Leveraging Seaya Andromeda’s global network and scale-up expertise, Adsmurai is well positioned to expand its capabilities and deepen its presence across key global markets, further strengthening its role in the digital advertising ecosystem.
Vivek Subramanyam, Founder and CEO of TH Global Capital, said, “We are thrilled to have advised Adsmurai on this partnership with Seaya. This marks our 51st digital transformation transaction globally highlighting our strong capabilities in the digital marketing, MarTech and paid media landscape. This transaction underscores a pivotal shift in the digital marketing space, where AI is no longer just an enabler but a core disruptor. We are certain that this transaction will see Adsmurai transform from a regional powerhouse into a truly global contender.”
Pablo Jorge, President at TH Global Capital said, “We are pleased with the successful outcome achieved for Adsmurai and Seaya and wish them very best in their exciting growth journey. Adsmurai has built an exceptional, high-growth platform that bridges creativity and performance, and Seaya’s international reach is the ideal engine to accelerate that potential across new geographies”
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