TH Global Capital, a global investment banking firm with offices in the Americas, Europe and the Asia-Pacific, is pleased to announce that it has acted as the exclusive financial advisor to Brainvire, a leading global Digital Commerce, Digital Marketing and Digital Engineering firm focused on omni-channel and headless commerce implementations on Adobe Commerce, Odoo Commerce, Shopify, Big Commerce and Salesforce platforms, on its merger with Said Differently, a Falfurrias Capital portfolio company.
Founded in 2012, Brainvire is an Adobe Gold Partner which provides a wide range of Digital Commerce implementation services along with Odoo Commerce ERP integration services to leading businesses in the US, Middle East, India and Singapore. It also has strong digital engineering arm, with a special focus on Augmented Reality and Artificial Intelligence enabled focused software development work. Brainvire employs over 1,100 people globally and is one of the key digital transformation players in the market, with expertise in the Retail and Fintech verticals.
“Engaging TH Global Capital as our advisor marked a pivotal moment for us. We were seeking a partner for the next phase of our growth and this merger with Said Differently is the perfect strategic partnership for us. From the outset, TH’s exceptional expertise in the Digital Transformation, Digital Commerce and Digital Marketing sectors, meticulous attention to detail, and comprehensive understanding of the global buyer landscape was outstanding. TH Global Capital’ team effortlessly navigated complex negotiations with ease, providing invaluable advice throughout the process. We are deeply grateful to the entire TH Global Capital team for their support and guidance,” said Chintan Shah, CEO of Brainvire.
“The addition of Brainvire lets Said Differently offer clients a ‘lighter-weight’ option to do digital transformation work, which could include building apps or artificial-intelligence algorithms, compared with similar operations from larger advertising holding companies or digital transformation companies,” said Linda Boff, CEO of Said Differently.
Vivek Subramanyam, Founder and CEO of TH Global Capital added “We are absolutely delighted to advise the all-star Brainvire team on this marquee transaction – our 44th Digital Transformation deal. At TH Global Capital, we pride ourselves on leaving no stone unturned for our clients. This deal resonates with that philosophy and further demonstrates TH Global Capital’ deep coverage of the global strategic and private equity buyer markets. We wish Brainvire every success in this strategic partnership with Said Differently.”
Find out more about this transaction here.