TH Global Capital advises Waylay, a Generative AI & Hyperautomation software company, on its strategic sale to Vertiv

Aug 2025
united-states
Has been acquired by

Generative AI & Hyperautomation Software

View Transaction Details
TH Global Capital advises Waylay, a Generative AI & Hyperautomation software company, on its strategic sale to Vertiv
Seller Waylay
Buyer Vertiv
Focus Sector Generative AI & Hyperautomation Software
Date August 2025

TH Global Capital is pleased to announce that it has acted as the exclusive financial advisor to Waylay on their strategic sale to Vertiv, reinforcing its position as the leading global boutique investment bank in the region.

quote From the outset, one of our key requirements was to find a partner who could demonstrate exceptional focus and diligence across every stage of the M&A process. TH Global Capital exceeded our expectations on all fronts, working seamlessly with the Waylay team to deliver a highly successful transaction with Vertiv Inc. The outcome is an exceptional match between Waylay and Vertiv, and we are deeply appreciative of TH Global Capital’s role in making this partnership a reality.
Leonard Donnelly CEO, Waylay

Founded in 2014 and headquartered in Ghent, Belgium, Waylay has developed an AI-driven hyperautomation software platform that enables workflow-based automation, system integration, and orchestration across a wide range of connected assets, enterprise applications, and cloud services. Among its capabilities are data analytics and orchestration scenarios that operate with unprecedented speed, significantly cutting the cost of integration and product deployment.

With the acquisition of Waylay, Vertiv, a global leader in digital infrastructure solutions, will strengthen its ability to help its customers around the world to increase uptime, optimize energy usage, and enhance operational intelligence across their critical digital infrastructure.

“With the addition of Waylay’s technology and software-focused team, Vertiv will accelerate its vision of intelligent infrastructure — data-driven, proactive, and optimized for the world’s most demanding environments,” said Vertiv’s CEO, Giordano Albertazzi. “We are excited about the operational efficiencies and the resilience that Vertiv’s further augmented predictive capabilities can provide for our customers.”

Leonard Donnelly, CEO of Waylay, commented, “On behalf of the Waylay team we are delighted to now be at one with Vertiv. Our mission is now to deliver the exemplar standard in Generative AI Software Automation solutions for our customers – a domain where we will set the bar high together. Our work is groundbreaking and the scale of the opportunity to deploy is what we are really looking forward to now.”

Vivek Subramanyam, Founder and CEO of TH Global Capital, said, “We are thrilled to announce this transaction in the Benelux region – our 6th transaction in Belgium and 15th deal in AI, Analytics & Automation. The transaction showcases TH’s strong capabilities and vertical expertise in the technology and Generative AI software landscape. Waylay is a fantastic business, and we wish the team every success in its next phase of growth in partnership with Vertiv.”

Jennifer Lin, Executive Director at TH Global Capital, said, “We are delighted to have advised Waylay on this transaction. It has been fantastic working with Leonard, Veselin, and the seasoned executive team, and we are excited about their future collaboration with Vertiv. Waylay is a true leader in GenAI-powered automation software, designed specifically for the industry and positioning its customers at the forefront of digital transformation. We are thrilled to have facilitated this successful strategic partnership with Vertiv.

Group 9
Transactions
Group 9
Nov 2025
united-states
Has been acquired by

Software Testing Services & Test Automation IP

View Transaction Details
TH Global Capital advises TestDevLab, a leading AI-led Quality Engineering and Software Development company, on its strategic sale to Xoriant
Aug 2025
united-states
Has been acquired by

Generative AI & Hyperautomation Software

View Transaction Details
TH Global Capital advises Waylay, a Generative AI & Hyperautomation software company, on its strategic sale to Vertiv
Jul 2025
Private Equity Buyout by

Cloud & DevOps, Atlassian Consulting

View Transaction Details
TH Global Capital closes its 17th deal in France by advising Spectrum Groupe, an Atlassian Platinum Partner, on its investment from Parquest
Apr 2025
india
Has been acquired by

Cybersecurity

AUD 120 Million
View Transaction Details
TH Global Capital advises The Missing Link, a leading Cybersecurity provider, on its strategic sale to Infosys
Apr 2025
india
Has been acquired by

ServiceNow Consulting

View Transaction Details
TH Global Capital advises TMLabs, a ServiceNow Elite partner, on its strategic sale to Coforge
Apr 2025
greece
Has been acquired by

Payments Software, Fintech & Regtech

View Transaction Details
TH Global Capital advises Fiskaltrust, a leading Payments Software, Fintech and Regtech company, on its strategic sale to Viva.com
Feb 2025
united-kingdom
Has been acquired by

Salesforce Consulting

View Transaction Details
TH Global Capital Closes Its 12th Salesforce Transaction – the Strategic Sale of Skie to Bluprintx, a Palatine portfolio company
Jan 2025
france
Has been acquired by

Low Code Product Engineering & AWS

View Transaction Details
TH Global Capital advises PhoenixDX, a leading Low Code Product Engineering Company, on its strategic sale to Alan Allman Associates
Nov 2024
argentina
Has been acquired by

Digital Transformation, Innovation & Experience

View Transaction Details
TH Global Capital advises Omnia, a leading Digital Transformation, Innovation, Experience and Branding agency, on its strategic sale to Globant
Oct 2024
united-states
Has been acquired by

Salesforce Consulting

View Transaction Details
TH Global advises Cloobees, a Global Salesforce Summit Partner, on its strategic sale to Synechron
Oct 2024
united-states
Has been acquired by

Digital Engineering & Microsoft Consulting

View Transaction Details
TH Global Capital advises Chamonix IT, a leading Digital Engineering company, on its strategic sale to Synechron
Oct 2024
united-states
Has been acquired by

AI and Data Science

View Transaction Details
TH Global Capital advises Exposé, a leading AI and Data Science company, on its strategic sale to Synechron
Aug 2024
france
Has been acquired by

MedTech Product Design Consulting & Engineering

View Transaction Details
TH Global Capital advises Design + Industry, a leading MedTech Product Design and Engineering consultancy, on its strategic sale to Capgemini
Jul 2024
france
Has been acquired by

IT Outsourcing & BPO

View Transaction Details
TH Global Capital advises Decskill, a leading IT Outsourcing Specialist, on its strategic sale to Astek
Jun 2024
united-states
Merger with

Digital Commerce & Digital Marketing

View Transaction Details
TH Global Capital advises Brainvire, a leading global Digital Commerce and Digital Marketing agency, on its merger with Said Differently
Apr 2024
Has been acquired by

Digital Design & Innovation Consulting

View Transaction Details
TH Global Capital advises Magnetic, a full service design and innovation specialist, on its strategic sale to Newton
WhatsApp LinkedIn