TH Global Capital advises Adsmurai, a leading technology and digital marketing company, on its strategic investment from Seaya Andromeda, a leading private equity fund in Europe

Seller Adsmurai
Buyer Seaya Andromeda
Focus Sector AI Marketing Technology
Date July 2025

TH Global Capital advises Adsmurai, a leading technology and digital marketing company, on its minority investment from Seaya Andromeda, a leading private equity fund in Europe.

Headquartered in Spain, Adsmurai is continuously transforming digital marketing through technological innovation leveraging their inhouse Adsmurai Marketing Platform, which centralizes the management of campaigns, data, audiences, and feeds, enabling brands and agencies to scale results through automated, intelligent strategies. It develops scalable, AI and data-driven solutions to predict, and execute advertising strategies, redefining the way brands connect with their audiences.

Seaya’s investment represents a strong endorsement of Adsmurai’s model, technology and growth trajectory. The partnership will accelerate Adsmurai’s international expansion, strengthen its leadership in AI-driven marketing technology and support continued product innovation. By leveraging Seaya Andromeda’s global network and scale-up expertise, Adsmurai is positioned to broaden its offering and deepen its presence across key markets. Already a trusted partner to major global brands, Adsmurai continues to consolidate its position in the digital advertising ecosystem. Its proprietary AI engine, Zero Loop, enhances decision-making and operational efficiency in secure environments, further differentiating the platform as the company advances towards its next phase of growth.

Carlos Fisch, Partner at Seaya, added: “We are very excited to support Adsmurai in this new stage of growth. The company has a unique vision and proprietary technology that is already redefining the future of digital marketing, led by an exceptional team.”

Vivek Subramanyam, Founder and CEO of TH Global Capital, said, “We are thrilled to have advised Adsmurai on this partnership with Seaya. This marks our 51st digital transformation transaction globally highlighting our strong capabilities in the digital marketing, MarTech and paid media landscape. This transaction underscores a pivotal shift in the digital marketing space, where AI is no longer just an enabler but a core disruptor. We are certain that this transaction will see Adsmurai transform from a regional powerhouse into a truly global contender.”

Pablo Jorge, President at TH Global Capital said, “We are pleased with the successful outcome achieved for Adsmurai and Seaya and wish them very best in their exciting growth journey. Adsmurai has built an exceptional, high-growth platform that bridges creativity and performance, and Seaya’s international reach is the ideal engine to accelerate that potential across new geographies”

Aditya Heda, Vice President at TH Global Capital, said “It has been a privilege to support the Adsmurai team through this transaction. They are one of the largest independent marketing automation platforms in Europe with a remarkable list of clients. This investment is a strong validation of Adsmurai’s proprietary AI capabilities and their impressive growth trajectory. We look forward to seeing them scale new heights in the coming years.”

 

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