Rego is a leading provider of work and project management solutions and the acquisition brings IBM expertise around automating marketing workflows for enterprise clients. The acquisition will allow IBM to expand its Adobe service offering to meet the rising client demand for experience-led business transformation backed by intelligent workflows. Rego’s Workfront team will join the rapidly growing Adobe practice within IBM iX, the customer and experience transformation group of IBM Consulting.
“Reinvention with cloud and AI is happening at an unprecedented scale and pace, and enterprise marketing is no exception,” said Mark Foster, Senior Vice President of IBM Consulting, “The ongoing investments IBM is making in consulting services with acquisitions like this one cement IBM as the partner of choice that clients turn to for their digital business transformation.”
A leading Adobe Workfront partner, Rego has been recognized as a Workfront Partner of the year for the past two years. The Rego team being acquired by IBM has deep experience and expertise in delivering end-to-end Workfront services, from strategy formulation to implementation to management and support to Fortune 500 companies. The transaction builds upon IBM’s long-term relationship with Adobe and gives IBM deeper domain expertise to support marketers who are embracing digital transformation.
Vivek Subramanyam, Founder and CEO of TH Global Capital added, “Adobe has one of the strongest set of capabilities for digital marketing, marketing automation and commerce. Being our 18th Digital transformation transaction, this deal builds on our track record in the Adobe ecosystem, with previous transactions in B2B marketing, content management and commerce. It also underscores our expertise in leading digital transformation platforms such as Adobe, Salesforce and ServiceNow as well as emerging platforms.“