TH Global Capital advises Salesforce platinum partner ABSI on its sale to PwC

Founded in 1995 in Belgium, ABSI is one of the largest independent Salesforce Platinum Consulting partners in Continental Europe.

ABSI is well recognized in Benelux and France for its market-leading capabilities in Salesforce consulting, implementation and IP built on force.com. ABSI was Salesforce’s first certified partner in the Benelux region and has grown into one of the region’s largest IT consultancies dedicated to the Salesforce platform. The acquisition of ABSI further strengthens PwC’s footprint in the Salesforce space following their acquisition of UK based Salesforce specialist, cDecisions in 2017 (for which TH Global Capital acted as the exclusive financial advisor).

Doubi Ajami, founder and CEO of ABSI, remarked on the deal; “PwC and ABSI complement each other perfectly. Together we will be able to better serve our customers. While our focus remains 100% on Salesforce, thanks to the power and network of PwC we will also be able to work on broader projects at a strategic digital level.”

The transaction is a further testament to TH Global Capital’ expertise in advising Salesforce partners, with the ABSI transaction being our third transaction in the space.