Headquartered in London, UK, and a strong presence in the US, Social Element operates on a global scale, with presence across 30 countries and 41 languages to cater to virtually all customer markets. The company leverages its deep expertise in Social Media Engagement, Strategy & Content, as well as its on-the-ground presence in the US and UK markets, to supercharge social media for Fortune 1000 customers with a global footprint.
With this acquisition, The MarketFully Group is ideally positioned to expand from multilingual web content into multilingual social content, setting a new benchmark for enhancing online discoverability in an AI-driven era. Social Element will strengthen its capabilities by leveraging MarketFully’s AI-powered multi-language marketing platform while continuing to scale its global social media services. Customers of Social Element will also benefit from additional efficiencies through The MarketFully Group’s advanced AI platform.
Tamara Littleton, Founder of Social Element, commented, “Social Element started off as an idea, backed by intention and ambition, to help brands authentically create and nurture communities across a budding social space, and now, more than two decades later, the agency I am so proud to have founded is helping global brands engage with millions of consumers across multiple social platforms. MarketFully shares in that very same mission, which is why I could not be more excited for us to join their fold.”
“Social Element fits into the MarketFully platform and its suite of offerings seamlessly, both in terms of extending multilingual content strategies to social channels but also toward utilizing AI to create better marketing outcomes for global social media, and now thanks to this acquisition, we’re able to offer global social media services that not only assist with improved global discoverability of online content but also strengthens brands’ global social communities” said Evan Kramer, CEO of The MarketFully Group.
Vivek Subramanyam, Founder and CEO of TH Global Capital, noted “We are delighted to announce this transaction in our home market, the UK. This marks our 50th Digital Transformation transaction globally. The transaction showcases our capabilities and vertical expertise in the digital and social media landscape and our leadership position in the UK. Social Element is an exceptional business, and we wish the team all the best in this strategic partnership with The MarketFully Group.”
Aditya Heda, Vice President at TH Global Capital, note “We are pleased to have advised Social Element team on this significant milestone. They are one of the largest independent social media agencies in the UK with a remarkable list of clients. The synergies with MarketFully’s AI platform are immense and we are certain that together they will drive even better outcomes for their clients and scale much faster.”